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Cowboy

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There's nothing here, but a test ride is nearby.

Cowboy

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There's nothing here, but a test ride is nearby.

CruiserMeet the easy rider

Save DKK 3,800 with free Performance & Connect

CruiserDKK 26,718 DKK 22,918Limited offer

Meet the Cruiser for an elevated take on the classic Cowboy. A higher vantage gives you a comfortable advantage with an electric bike that's built around you.

Cruiser highlights

Optimized for riders between 170-195 cm tall
Curved handlebars
Comfort saddle
Raised cockpit
Upright position
Comfortable ride
Step-over frame
Sleek, modern design. Very user-friendly appCowboy rider Robin
Most natural feeling of riding a bicycle with assistanceCowboy rider Jan
Super bike and very personal serviceCowboy rider Leonie
This is the bike of 2023. I'm in love with my beautiful bikeCowboy rider Yvonne
High quality bicycles with a beautiful designCowboy rider Charlotte
Cowboy rider Robin
Cowboy rider Jan
Cowboy rider Leonie
Cowboy rider Yvonne
Cowboy rider Charlotte

Feel the power of the connected electric bike as it fits into how you live and adapts to how you want to ride. It's a new form of performance on the street.

Connected ride

Get a good grip as the curved handlebars sweep to meet the cockpit. Dock your phone to charge it wirelessly and stay seamlessly connected

Cowboy AdaptivePower™

Removable battery

With looks this sleek, you'll want to keep an eye on your Cowboy to check it's safe. Insure it, track it and ride with your mind at ease.

Which Cowboy is right for you? Take our quiz to find out more.

Auto Lock

GPS tracking

With a raised cockpit and curved handlebars, the Cruiser gives you a comfortable riding position on a sleek step-over frame. Settle into the wider saddle and you'll ride on and on.

  • Comfort saddle
  • Raised cockpit, curved handlebars

Elevate your ride to
meet your style

A Cowboy bike is designed to be beautiful inside and out. Every detail integrates seamlessly into the frame, crafted to the highest standard.

Design details

With every detail considered, it's built to hold up to the elements on the long road.

Craftsmanship

Engineering excellence gives Cowboy cred with our riders and design critics.

Materials

Premium materials are used on the surface and within, all joined seamlessly with precision welding.

You've got the gear

Custom accessories for stunning versatility on the road, along with spare parts when you need them.

Explore accessories
Best e-bike for commutersTechCrunch
Coolest thing of the weekGQ
A new e-bike glides into townWallpaper
A more comfortable e-bike for daily useThe Verge
A marvel of designFrandroid
TechCrunch
GQ
Wallpaper
The Verge
Frandroid

Find your rhythm

A higher gear ratio means a lower pedalling cadence and a more cruisey ride feeling. The smooth motor powers a ride that matches your comfortable position on the bike.

You're in charge

A design standout is the removable battery that sits in the frame, so it's the only thing to carry inside for a charge. When you're ready to ride again, snap it into place and you're off.

  • 2hrs 54mins charging time
  • Lightweight

Predictive Alerts

Our advanced technology calculates your bike's autonomy based on your riding behavior. Receive timely notifications when it's time to recharge or switch to Eco Power, ensuring optimal efficiency.

The Ultimate GuideNew to Cowboy?

Everything you need to know about the ultimate connected e-bike.

Cowboy AdaptivePower™Super. Natural.

With AdaptivePower Technology, this bike thinks for itself. Encounter any resistance on the road, and the Cowboy instantly adapts to what's around you. Gain extra power when you need it most and you'll feel nothing but a smooth path ahead.

See the tech
The updated AdaptivePower 2.0 dramatically improves the contextual awareness built into the motor to sense any change in condition or terrain with more precision than ever before.

Incline

Make contact with a change in slope inclination and you'll fly right up the hill at the same speed as before.

Wind

Catch a headwind as the bike senses the wind's strength to give you the extra power you need to cut through it.

Gravity

Pack a lot of gear onto the bike and you'll be lifted back up to handle the added weight no sweat.

AdaptivePower Technology

With a resistance factor built into the motor's custom technology, the bike gives you a consistent power level to maintain top speed or gain an extra push uphill.

Learn more

You've seen how AdaptivePower works, now feel how it rides. Give it a spin for free. Any time, any day and we'll come to you.

Your bike switches on and off automatically and your phone charges wirelessly in the cockpit for an effortless ride from start to finish.

You've met your match

Ride Companion

With a constant ally tuned into the road, it will keep you moving and well informed.

Navigation

Go anywhere, and we'll guide to your favourite spots with an eye toward the clearest route.

Dashboard

Move your feet and your mind and we'll show you what you've gained with each ride.

Unlock the true potential of your ride with Connect. Compete with fellow riders with In-Ride Games, celebrate your progress with Milestones and rest easy with GPS tracking and Theft Alerts.

Share My Ride

Your friends and loved ones can follow your ride in realtime. Choose to share your ride and you'll see their reactions along the way

Predictive Alerts

Rain or shine (or snow or hail or fog), with live weather alerts and live air quality updates, you'll never leave the house unprepared

Fitness and Watch Support

Automatically sync your rides with Apple Health and Strava integration and complement your ride with the Apple Watch and Wear OS apps

Connect

Built exclusively on Google Maps platform and integrated with Strava and Apple Watch, Connect lets you unlock more with your ride

Explore
See your ride stats at a glance while your Cowboy profile continues to take shape. You can compare with other riders in your feed while you fuel your competitive streak.

Profiles

Your unique cycling qualities show you and the community how you like to ride.

Achievements

Collect badges for your milestones, and show them off with pride.

Groups

Find power in numbers. Join the ride with others who share your interest or locale.

Achievements

Collect badges for your milestones, and show them off with pride.

#Amsterdam
Joined by 565 riders
The app is available in English, Dutch, French and German.

Groups

Find power in numbers. Join the ride with others who share your interest or locale.

Profiles

Your unique cycling qualities show you and the community how you like to ride.

Track your bike in the app from anywhere and be alerted if it's ever on the move without you. Embedded sensors and GPS work together to keep you aware with your mind at ease.

Find My Bike

Check to see your bike locked securely nearby or trace its every move with GPS tracking.

Theft Alerts

Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.

included with Cowboy Connect

Safety Alerts and Crash Detection

The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.

Find My Bike

Check to see your bike locked securely nearby or trace its every move with GPS tracking.

Safety Alerts and Crash Detection

The app signals crash hotspots along your route and bike sensors detect any fall to notify your emergency contacts.

Theft Alerts

Be notified with Theft Alerts if someone tries to snatch your bike. GPS tracking will help you get it back.

At your service

Cowboy is there for you at every turn. Find in-app support, extra protection with our insurance plan, and a network of technicians on the road and at home.

Explore Services

Not sure which bike is right for you? Take our short quiz to find out more or use the handy comparison chart below.

Cruiser

Relaxed, upright ride position

Classic

Active, responsive ride position

Cruiser ST

Open frame and relaxed ride position

Cross

Suspension comfort and greater range

Cross ST

Open frame, suspension and greater range

Riding positionRelaxedActiveRelaxedRelaxedRelaxed
Rider HeightOptimized for riders between 170-195 cm tallOptimized for riders between 170-195 cm tallOptimized for riders between 165-190 cm tallOptimized for riders between 165-195 cm tallOptimized for riders between 155-195 cm tall
Removable Battery40-90 km range40-90 km range40-90 km range60-120km range60-120km range
Full Bike Weight19.4 kg19.0 kg19.3 kg27.9 kg26.5 kg
Handlebar TypeCurvedStraightCurvedCurvedCurved
Handlebar Width62 cm54 cm57 cm57 cm57 cm
Saddle TypeComfortSportComfortComfortComfort
Pedalling CadenceGear ratio 3.00 (60/20)Gear ratio 2.86 (60/21)Gear ratio 2.71 (57/21)Gear ratio 2.86 (60/21)Gear ratio 2.86 (60/21)
Assist Speedup to 25 km/hup to 25 km/hup to 25 km/hup to 25 km/hup to 25 km/h
ExploreExploreExploreExplore

See the Cruiser on the streets

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SubsidiesHow much will you save?

Get money off a new Cowboy with a local subsidy.

Limited offer

It's always
time to ride

Get yours from DKK 26,718 DKK 22,918