adidas X Cowboy: Game on

We're delighted to reveal that we're the official e-bike partner of adidas this summer, offering their athletes and guests in Paris a sleek, connected, and eco-friendly way to zip around the city.

adidas needed a smart way to beat the road closures, packed metros, heavy traffic, and scarce taxi options. Enter Cowboy's top-notch e-bikes – the perfect ride to keep things moving smoothly during a summer of sport.

Our e-bikes come loaded with Google Maps Navigation, Share My Ride, and Crash Detection, making travels around the city's awesome cycling paths a breeze, whether catching events, hitting up landmarks, or just exploring.

And we've got them covered for safety gear too. Thanks to our partner Closca, we have award-winning co-branded foldable helmets, and Quad Lock is hooking us up with phone cases to easily connect rider's phones to the integrated cockpit adapter for wireless charging and a seamless ride with the Cowboy app.

Limited-Edition Designs

The VIPs are able to choose from Cruiser, Cruiser ST, and Classic models, all of which are sporting exclusive livery, designed by Cowboy's Design Director, Richard Bone. Inspired by the aesthetic of adidas Originals – understated and iconic – Richard opted for a monochrome design, with the famous three stripes in white popping against the black bike frames.

“It was a great opportunity for our two brands to join forces,” Richard explains. “We share a lot of similarities, from championing innovation to our belief in the importance of sport and movement. It was a pleasure to work with their design elements as well. Those three white stripes on a black background are timeless. It reminds me of the tracksuits me and my friends wore back in the day.”

See our bikes on the road in Paris until August 12th. If you spot one, please post it to your socials and tag us @cowboybike. We love seeing our bikes in the wild.