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Award-winning Belgian brand, Cowboy, partners with Klarna to make its e-bikes even more accessible

Cowboy x Klarna Back to News Top

Klarna partnership makes Cowboy e-bikes even more accessible.

Cowboy, the world's most advanced e-bike brand, has today announced a partnership with Klarna, the innovative "Pay now" / "Pay later" service, available across key markets including Netherlands, Germany, Belgium, Austria, Italy, France, Denmark and Sweden. Klarna offers Cowboy customers the flexibility to make purchases and pay for them either immediately or after delivery in convenient payments. This new payment option comes in two options: "Pay in 30 days" and "Pay in 3 instalments."

Pay in 30 Days

Klarna's "Pay in 30 days" option is designed to give Cowboy customers a hassle-free shopping experience. With this payment method, customers can now order Cowboy products without the need to make an immediate payment and then take up to 30 days to pay for their items.

Pay in 3 Instalments

For those looking to spread out the cost of their purchase, Klarna's "Pay in 3" option lets customers divide the total cost into three equal payments. The first payment will be made upfront, with the remaining two payments due at 1 month and 2 months later.

"We have seen strong growth over the past six months with our new Cruiser bike helping us to pass our 100m km travelled by our riders. Our mission is to make Cowboy the most popular mode of transport in the home and to achieve this, it's important we make our award-winning e-bikes as accessible as possible. Introducing Klarna as an additional, flexible payment option makes our goals even more attainable."

Charles Van Haverbeke, Chief Revenue Officer, Cowboy.

Starting from today, Klarna will now appear as a convenient payment option in the list of payment providers on


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