---
source: https://dk.cowboy.com/blogs/press/cowboy-in-paris
type: article
published: 2026-07-24
---
# Limited Edition Cruiser and Capsule Collection with Walk in Paris

*Published in Newsroom*

*July 24, 2026*

> Cowboy in Paris

![Limited Edition Cruiser and Capsule Collection with Walk in Paris](https://cdn.shopify.com/s/files/1/1772/1703/articles/Frame_5253_5717b781-82de-4f96-9efe-e0e80299cddf.png?v=1784889487)

**Following the success of Cowboy’s move to build its bikes just an hour outside of Paris, the urban mobility brand is deepening its connection to the French capital through a new creative collaboration with Paris-based streetwear label and cultural collective Walk in Paris launching on 24th July, 2026 amidst the Tour de France fever.**

The project brings together Cowboy’s design-led approach to mobility with Walk in Paris’ streetwise cultural point of view, resulting in a super-limited batch of custom Cruiser bikes. Each bike has been co-developed by the two brands to merge performance and style, from the city streets to the cultural scene, and will be available exclusively on cowboy.com for 3.299€.

![](https://cdn.shopify.com/s/files/1/1772/1703/files/walk-in-paris-blog-1.png?v=1784809596)

The project brings together Cowboy’s design-led approach to mobility with Walk in Paris’ streetwise cultural point of view, resulting in a super-limited batch of custom Cruiser bikes. Each bike has been co-developed by the two brands to merge performance and style, from the city streets to the cultural scene, and will be available exclusively on cowboy.com for 3.299€.

To bring the collaboration to life, Cowboy and Walk in Paris have developed a cinematic campaign set in a vintage cycling race, where a lone rider appears aboard a futuristic machine: a Cowboy bike. Shot on location in Paris, the film imagines a time-warp moment – as seen through the eyes of an incredulous race commentator – mixing nostalgia with surreal humour and subtle nods to iconic French cycling lore.

![](https://cdn.shopify.com/s/files/1/1772/1703/files/walk-in-paris-blog-2.jpg?v=1784718629)

Alongside the bike launch, Walk in Paris will also release exclusive Cowboy Cycle Club jersey, featuring the club’s logo and designed in-house for urban riders. Available at [walkinparis.com](https://walkinparis.com/).

![](https://cdn.shopify.com/s/files/1/1772/1703/files/walk-in-paris-blog-3.png?v=1784718630)

All items will be available direct-to-consumer from 24th July, 2026.